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We want Fundamentals of Strategy to give you what you need: a clear and concise view of the subject, an ambition to put that into practice, and – of course – success in your studies. Revise key terms using electronic flashcards and a glossary in 6 languages. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work.Īlso, look out for the Key Concepts and Audio Summary icons in the text, which direct you to the website at where you canĬheck and reinforce your understanding of key concepts using self-assessment questions, audio summaries and interactive exercises, and Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context.įollow up on the recommended readings at the end of each chapter.

įocus your time and attention on the fundamental areas of strategy in just 10 carefully selected chapters.

Here’s how you might make the most of the text: Our aim in writing Fundamentals of Strategy is to give you a clear understanding of the fundamental issues and techniques of strategy, and to help you get a great final result in your course. As a manager of today or of tomorrow, you will be involved in influencing, implementing or communicating these strategies. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change.

It’s about the overall direction of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Welcome to FUNDAMENTALS OF STRATEGY Strategy is a fascinating subject. Once opened this pack cannot be returned for a refund

#Yips drivers of globalisation code#

Gerry JoHnson KeVan sCHoles rICHard WHIttIngtonįundamentals oF strategy ACCESS CODE INSIDE unlock valuable online learning resources

#Yips drivers of globalisation professional#

Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers. Use the unique access card provided with all new copies of this book to log on to and Succeed in your studies, enhance your understanding and improve your grade. Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy. Track your progress with self-assessment questions and a personal gradebook. Reinforce key concepts using audio downloads, animated models and quick tests. Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility. Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap. But they are probably unaware of the impact their purchase has on the environment.The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.ĭelivers the essential concepts and techniques of strategy in 10 chapters.

In an earlier article I asked, Is the world flat? We eat it at home and when we go out to a restaurant.Īnd Americans buy lots of cheap salmon from Wal-Mart. In this article, we revisit the issue of global trade and the process of globalization. Kerby does not take a position for or against those changes but encourages us to consume in ways that consider the impact of our consumption. Wal-Mart has fundamentally changed the way products are sourced and sold as shown in the examples presented in this article. Kerby Anderson helps us understand the foundational principles and some the current factors which make Wal-Mart the dominant force in consumer sales in the world.